Empire Group of Companies, through its luxury urban infill division Aspirant Development, rebranded its Downtown Phoenix high-rise project from its working name, Astra, to Arro – a mixed-use development poised to become the tallest building in Arizona upon completion. Spanning approximately 1.8 million square feet, Arro will be anchored by a 541-foot tall north tower and a 425-foot tall south tower. The project is designed to include residential, hospitality, office and retail offerings.

Arro will include The Optimist, a 250-key luxury lifestyle hotel concept planned for the north tower. The development will also feature a 380-unit Class A+ residential tower within the north tower, along with a rooftop restaurant. The south tower will include approximately 150,000 square feet of Class A office space, 30,000 square feet of retail and restaurant space, and a 275-unit luxury co-living component.

Diversified Partners is leading leasing efforts for the project’s retail. The project is expected to be permit-ready by the end of 2026, with an anticipated three-year construction timeline.