PHOENIX, AZ (May 13, 2025) – The Arizona Small Business Association (ASBA), in partnership with the Arizona Commerce Authority (ACA), is thrilled to unveil its newest entrepreneurial program, SCALE (Strategic Coaching for Advancing Local Entrepreneurs), a dynamic new program designed to accelerate Arizona’s small business ecosystem.

This two-part initiative embraces a holistic approach to small business development, blending expert-led education and training sessions with personalized coaching opportunities. SCALE supports business owners and aspiring entrepreneurs as they build, grow, and position their businesses for lasting success.

“We’re meeting entrepreneurs where they are, both geographically and in their business journeys,” said Debbie Hann, Interim CEO at ASBA. “SCALE is about lifting local talent, fueling innovation, and creating a stronger economic future for communities across Arizona.”

“We’re excited to partner with ASBA to launch the SCALE program to support local small businesses and aspiring entrepreneurs,” said Sandra Watson, President and CEO of the Arizona Commerce Authority. “Small businesses are the foundation of our economy, fueling growth in communities across the state, and we’re thankful to all of our partners including Governor Hobbs, the Arizona Legislature, and ASBA.”

The Educational & Business Roadshow

The first component, the Educational and Business Roadshow, takes critical small business education and resources directly to underserved communities across Arizona. Each stop features engaging, hands-on workshops led by experienced entrepreneurs and industry experts, helping participants strengthen foundational skills and make powerful connections. These events are designed to equip individuals with real tools and insights that can immediately impact their business.

SCALE to Profitability

The second component, for entrepreneurs ready to go deeper, SCALE to Profitability offers an immersive six-month journey. Participants will refine their business models, gain clarity around funding and growth strategies, and prepare to pitch their venture to a panel of Arizona investors, bankers, and industry leaders during the program’s culminating Pitch Day.

Get Involved

Whether you’re dreaming up your first business idea or looking to scale an existing venture, SCALE is here to help. To learn more about upcoming Roadshow stops or to apply for the next SCALE to Profitability cohort, visit asba.com/scale.

ASBA is also seeking community hosts, resource partners, and industry experts to join the movement. Reach out today to find out how you can play a role in building Arizona’s entrepreneurial future. Contact scale@asba.com to learn more and get involved.