SCOTTSDALE, Ariz. – Sept. 1, 2026 — Barrett-Jackson, The World’s Greatest Collector Car Auctions, today announced the official launch of its new “Digital Select Auctions” platform. This premium online marketplace features curated collector vehicles backed by the industry’s most trusted name. The strategic expansion allows automotive enthusiasts worldwide to bid and buy during exclusive, timed digital events. The premiere Barrett-Jackson Digital Select Auction is scheduled for Nov. 5-12 at Barrett-Jackson.com.

Created to fill a void in the marketplace, Barrett-Jackson Digital Select Auctions will deliver a premium online marketplace where Barrett-Jackson is at the center of every transaction (holding the money and the title), giving buyers and sellers confidence throughout the auction process. Featuring curated collector vehicles and automobilia, each completed sale is verified and backed by the integrity, transparency and expertise that have defined Barrett-Jackson for more than 50 years.

“Our live auctions are unmatched, but the demand for the Barrett-Jackson experience extends far beyond our physical arenas,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “This online platform bridges that gap, giving our global community a convenient, accessible way to buy and sell exceptional vehicles from home. For more than 50 years, we have built our reputation on authentic, transparent auctions where the sales are real, and the buyers are enthusiastic and qualified. That same commitment carries directly into Digital Select Auctions, ensuring participants know that what they see is exactly what they get.”

Key Features of the New Platform:

• Hybrid Auction Model: Combines online bidding with a live commentator closing.
• Curated Selection: Features handpicked, premier Barrett-Jackson selected vehicles.
• Premium Digital Inventory: Focuses strictly on higher-value automotive assets.
• Captures Live Arena Energy: Brings the electric, fast-paced energy of the Barrett-Jackson auction arena directly to the screen with top-tier presentation, high-definition media, and non-stop entertainment.
• Credibility Extension: Brings the trusted Barrett-Jackson live auction experience to the digital space.
• Global Access: Enthusiasts can bid from anywhere in the world on any desktop or mobile device.
• Secure Transactions: Advanced technology protects the transactions while Barrett-Jackson’s proven auction process ensures buyers and sellers can participate with confidence.
• Authentic Auctions: Verified Sales, Real buyers. Real confidence.
• Confidence to Buy and Sell: Every auction is backed by Barrett-Jackson’s experienced team and proven auction practices.
• Dedicated Support: Consignors and bidders receive specialized, round-the-clock assistance.