Handwrytten, the leading handwritten cards service, today announced Handwrytten for HubSpot, an application on the HubSpot App Marketplace that lets teams send physical handwritten cards without ever leaving HubSpot.

Handwritten mail remains one of the most effective channels in business communication: industry studies have long shown that handwritten envelopes are opened at rates approaching 99%, far higher than email. Yet the personal touch is the first thing that gets neglected when volumes grow. They are time consuming, hard to audit and track, and quality wains as volumes increase. As a result, many teams send handwritten notes rarely and inconsistently, or abandon the channel altogether.

Handwrytten for HubSpot closes that gap by automating the entire workflow directly within the tool teams use every day. A user simply selects a recipient from any contact, company, deal, or ticket within Hubspot. Then they choose a card, a handwriting style, and a sender, and the recipient’s address is pulled automatically from HubSpot properties. For volume, the Handwrytten workflow action drops into any HubSpot workflow, so a handwritten note can fire automatically when a deal closes, a renewal approaches, or an account goes quiet.

“Handwritten notes work because they show a deeper investment in time and personal attention than a simple email does, automating these notes on autopilot from within Hubspot has been impossible until now,” said David Wachs, founder and CEO of Handwrytten. “We built Handwrytten for HubSpot so a sales team can send real, individually-addressed cards from the tool they already live in, while operations can confidently manage spend and audit usage from within the app.”

Beyond cards, the app supports gift cards, printed inserts, saved signatures, and a shared address book, all drawn from the Handwrytten catalog and all available inside HubSpot. Every card sent is logged back to the CRM timeline on the originating record, so handwritten outreach appears in the same activity history as every email and call. The integration installs in minutes, connects to a Handwrytten account with a single click, and keeps customer data inside HubSpot.