LEGO Selects Tempe as New CSE Home
LEGO Group CSE Tempe

LEGO® Logo. Photo courtesy of Metro Phoenix Alliance.

Consumer and Shopper Engagement

The LEGO Group has officially opened its new Consumer and Shopper Engagement (CSE) office in Tempe, celebrating with a ribbon-cutting ceremony. This marks the new Metro Phoenix hub, further strengthening LEGO’s presence in the United States.

The Tempe office serves as home to LEGO’s award-winning CSE team. This group provides service and support to fans of all ages. From this location, the team will handle customer inquiries, offer guidance, and ensure that builders enjoy the best possible experience.

Beyond answering questions, the CSE team plays a key role in enhancing customer satisfaction for families, hobbyists, and collectors. Their work supports LEGO’s mission of inspiring creativity, imagination, and learning through play.

With this new Tempe office, the LEGO Group is expanding its U.S. footprint and investing in the community. The location provides access to a talented workforce. It also situates the company in one of the nation’s most vibrant business regions. This move underscores LEGO’s commitment to engaging with fans and continuing to deliver joyful experiences that spark creativity.

The LEGO Group has opened its new Consumer and Shopper Engagement (CSE) office in Tempe, Arizona with a ribbon cutting to mark the opening of a new base in the Greater Phoenix area.

From here, the award-winning CSE team will continue to support LEGO® fans across the United States, answering questions and helping make their building experiences even more enjoyable.

Monika Lütke-Daldrup, Head of Consumer and Shopper Engagement, said: “Tempe is an exciting location for our Consumer and Shopper Engagement team in the US to continue their work with fans. LEGO colleagues across CSE have a unique opportunity every day to show customers that we care. The enthusiasm and passion we see for LEGO products inspires us to keep finding ways to make their experiences even better.”

The CSE team is a global network of nearly 1,000 LEGO colleagues in China, Germany, Denmark, Singapore, the UK and the US. Together, they manage more than 4 million customer interactions each year, providing help and guidance wherever it is needed.

In 2024, the team received 19,000 pieces of fan mail – everything from drawings and artwork, graduation news and wedding invitations. While they could not always accept these kind offers, they made sure to send a personal reply.

Around 150 colleagues are currently based at the Tempe office, with plans to grow the team to approximately 180 over the coming months. Designed with elements inspired by classic LEGO bricks and special local touches, the new workspace reflects the creativity and passion of the team.

The 42,344 square foot office features 168 workstations and three dedicated training rooms, all within a setting designed to be inclusive, collaborative and inspiring for everyone who works there.

LEGO Group CSE Tempe

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About The LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which means “Play Well.”

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.

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